Hiring: Assistant Marketing Manager, Promotional Programs Company: Altria Location: Richmond, VA Job Posted Time: 2026-09-10 14:36:17 Employment Type: Remote Target Skills & Keywords : Agile, Content Strategy, Project Management About the job Experience: •3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, promotional programs, or related consumer engagement initiatives. Qualifications: •Together We Innovate. Together We Change. •Interested in helping create meaningful customer experiences that strengthen brand connections and support long-term loyalty? If you enjoy transforming consumer insights into engaging experiences and working collaboratively across teams to deliver business results, this opportunity may be a great fit. •We're seeking an Assistant Marketing Manager, Promotional Programs in Richmond, VA to support the planning, execution, and optimization of promotions, sweepstakes and innovative engagement experiences across our portfolio of owned brand programs. •This role is based in Richmond, VA, and follows a hybrid work model. Relocation assistance is available for qualified candidates. •Partner cross-functionally with cross-functional teams to help develop and execute promotional roadmaps that align with brand objectives, consumer needs, and enterprise priorities – with a keen eye toward surgically precise integration with rewards platforms to deliver a unified, breakthrough consumer experience. •Support promotion and sweepstakes experiences by helping translate marketing strategies into business requirements, customer journeys, technical inputs, and go-to-market plans. •Partner with brand, channel, creative, analytics, technology, and vendor teams to deliver integrated loyalty campaigns across web, email, SMS, social media, direct mail, and other consumer touchpoints. •Assist in creating creative briefs, content strategies, channel plans, testing approaches, incentive recommendations, and measurement requirements to support program success. Compensation: •$80,800 - $118,750 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!