Hiring: ABX Marketing Lead - Orchestration Company: Sage Location: Austin, Texas Metropolitan Area Job Posted Time: 2026-09-12 14:48:11 Employment Type: Hybrid Target Skills & Keywords : SaaS, Stakeholder Management About the job Experience: •5+ years of experience in B2B SaaS account-based marketing, account-based experience with direct experience building and scaling ABX/ABM programs. •1 year after the start date) Required Skills: •Sage is seeking an ABX Marketing Lead to help define, measure, and scale the U.S. account based growth motion across our mid-market products. •Reporting into a Senior Director, you'll own the account-based experience (ABX) strategy across mid-market U.S. products by partnering closely with the Paid Media ABM lead, Data Strategy, XDR leadership, Product Marketing, Sales, Marketing Operations, Campaigns Hub, and Digital Hub. •Own the account-based experience (ABX) strategy across Sage Intacct, X3, and CRE in the U.S., defining priority account motions, account plays, cross-functional orchestration, and success measures tied to pipeline and revenue outcomes. •Define how priority accounts and buying groups should be identified, segmented, prioritized, and engaged based on account fit, intent, engagement, buying stage, and business opportunity. •Partner closely with the Paid ABM Lead to ensure media strategy, audience targeting, account prioritization, and campaign activation align to the broader ABX strategy and account journey. •Partner with Data Strategy and Analytics to establish actionable target-account views, strengthen account-level measurement, monitor progression, and improve visibility into where accounts are advancing or stalling. •Partner with XDR and Sales leadership to strengthen coordinated account follow-up, sales engagement, handoffs, and feedback loops across Marketing and Sales Development. •Monitor ABX performance across products using account engagement, buying-group coverage, account progression, opportunity creation, pipeline quality, pipeline influence, and revenue outcomes. Qualifications: •Hybrid; 3 days per week from either our Atlanta or Austin office. •Demonstrated experience developing account-based strategies across multiple products, segments, verticals, or sales motions, including defining how different account tiers and audiences should be prioritized and engaged. •In-depth knowledge of account and buying-group engagement across the B2B SaaS buying journey, including account progression, opportunity creation, pipeline quality, sales handoff, and revenue impact. •Demonstrated ability to orchestrate coordinated account-based motions across Marketing, Sales, XDR/SDR, Product Marketing, Marketing Operations, Digital, Campaigns, Data, and Analytics teams. •Strong business ownership with the ability to structure complex problems, identify dependencies, define recommended actions, clarify ownership, and drive cross-functional progress through influence. •Strong analytical skills with the ability to monitor account and funnel performance, identify gaps, diagnose root causes, and translate data into clear recommendations and actions. •Strong communication and stakeholder management skills, with the confidence to lead cross-functional discussions, challenge existing approaches, surface risks, and drive decisions. •Who is Sage & Why Join? •Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. •Join a global B2B SaaS company with the scale, customer base, and investment to make ABX a meaningful growth lever - not a side initiative. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!